The story behind Day

We still maintain today what Alfred Day began in 1935: the tradition of processing exclusive materials of the highest quality into fashion with class and style.

The focus is on the love for craftsmanship, for the special and unique. We find this passion in small ateliers that pay attention to details and are totally dedicated to fashion.

Day is an established, traditional family business. In 1935, Jacquet employee Alfred Day acquired the company and has traded under the Alfred Day name ever since. For 75 years, across generations, the fashion house remained in the Day family.

The History of Ballerina Shoes

Ballerinas is a shoe model developed by Salvatore Capezio at the end of the 19th century. The flat yet feminine women's shoe gained notoriety after being featured on the cover of Vogue and was later worn on screen by Brigitte Bardot and Audrey Hepburn.

Day now owns eight pairs of colorful vintage shoes that belonged to Audrey Hepburn. These can currently be seen in two showcases in the shop on Zurich's Löwenstrasse.